Dictionary of dont's

When we came across a briefing on combating sexism during Carnival, we noticed that many people travel by air to attend Carnival in Brazil's main cities, including numerous foreigners. We realized this might be an excellent opportunity to raise awareness about simple measures to prevent sexism. How? By having passengers receive the dictionary the moment they set foot on Brazilian soil.

So, we created an initiative aimed at this audience: a dictionary that teaches the language of respect in all languages. 
To make it clear that "No" and respect are universal gestures.

CREATIVE TEAM
AD & ILLUSTRATION:LEONARDO CASSOL
CW:RONALD PORTO