FIAT UNO CIAO

One of the most popular cars in Brazilian history is saying goodbye. The Fiat Uno was part of many Brazilians’ lives. To celebrate this national passion, we created a farewell campaign with a special launch of just 250 numbered editions.

Memes, stickers, and plenty of humor helped to close this 37-year story alongside Brazilians.
Ciao Uno, Ciao bambino!

CREATIVE TEAM
AD:LEONARDO CASSOL E HENRIQUE XAVIER
ILLUSTRATION:LEONARDO CASSOL
CW:KARLA LIMA