Internacional blood donation

Every year Brazilian blood banks need donations, how could we get people's attention to donate?
Let's go straight to one of the national passions, football.

So, we transformed the players' t-shirts into an action in favor of blood donation.
Encouraging people to fill in the missing "letters" on their t-shirts at blood banks.

CREATIVE TEAM
AD:LEONARDO CASSOL e RAFAEL KOFF
CW:MATHEUS JAEGER, GUILHERME PIAZZA, GUSTAVO SOUZA E CAUÃ TEIXEIRA