DESEJOS DE NATAL (CHRISTMAS WISHES)
In Brazil, December is one of the times with the highest number of accidents of the year. To help raise awareness among more people about driving through life, we turn to a voice that cannot be ignored.
So, we broadcasted a special request on parents' favorite radio stations as they picked up their children from school.
Vida Urgente, a life appreciation program, focusing on traffic, presents: DESEJOS DE NATAL (Christmas Wishes).
CREATIVE TEAM
AD:LEONARDO CASSOL
CW:MATHEUS JAEGER E GUILHERME PIAZZA